Why people don't use Web 2.0 - Tristram Hooley

it's often the case that students and fellow academics get scared off the idea of using Web 2.0 tools in their teaching and learning.  This post made sense to me and caused me to wonder how we could be presenting these tools differently to get people more engaged?

http://adventuresincareerdevelopment.posterous.com/why-people-dont-use-web-20-thoughts-prompted